One of the KEY ME INC: Career 2.0 Skills I have identified is the ability to promote yourself and run your own marketing campaign throughout your career. Obviously the web is an amazing tool to open yourself up to the world for opportunities, but it can also work against you. Part of your self marketing campaign needs to also be about online reputation management.
Everyone Google's everyone. What comes up when they search for you? Are those results going to help or hinder you?
A recent piece in Trend Hunter reveals what some celebs are doing to protect their reputations online. Compare the results when you type in Paris Hilton to Kate Moss. Moss has looked after her rep by employing an online rep team to "launder" some of the information about her to ensure only the good stuff turns up first, and all of the other more dodgy stuff is hidden about 3 pages in! This service can cost anything u to $25,000 apparently.
Now, most of us don't have that sort of cash of course, so we need to be our own online rep cops to ensure our reputation and profile is the best it can be out there on the world wide web!
What to do?
Every 3 - 4 months do an online rep audit - checking through all of the usual places (MySpace, Facebook, YouTube, LinkedIn, Twitter etc) and ensure only the BEST YOU is being seen!
Better go and do my audit right now!! Happy searching.
Tuesday, February 19, 2008
Sunday, February 17, 2008
Career 2.0 Whitepaper
The emergence and proliferation of Web 2.0 technology has not just changed the way we use the internet and communicate with our friends, its impact is also being felt in the career world. This new technology, ever evolving, is profoundly influencing the range of essential skills and attitudes needed today to initiate, build and grow a successful career.
The Web 2.0 World is faster, interactive, immediately global, constantly shifting, interdependent, user controlled and highly connected. This has bought with it great opportunities for individual careers as the world is now your market. The potential is exciting but it places new demands on the individual who wants to thrive in this Career 2.0 world.
Web 2.0 is a catchphrase that has come to describe the “new” generation of services and sites found on the internet that are highly interactive and user generated. In the past websites were mainly used either as information portals, or ways to purchase things. Now, web 2.0 is used to describe the social networking sites, wikis, blogs and aggregators that allow users to command and create their own content, collaborate with others and share it with the world. With this in mind Career 2.0 is a term that I have created that describes “new” generation career skills and how web 2.0 technology is being used to build and manage careers in the 21st century.
An ability to adapt, to change, and be flexible are now standard expectations, as is an ability to use Word, PowerPoint, email and Excel. Web 2.0 demands a new generation of skills, which are set to become the basics for successful career development.
The first adaption to make is to your attitude. Think of yourself as a business, ME Incorporated or Me INC. The new generation skill sets are departments in your business that need to be functioning effectively in order for your business to be profitable and sustainable.
You are the CEO in charge of your business, your career, and its ongoing development. Your goal is success in the 21st century, in whatever way you define success. How can you be a successful CEO? How do you create success when times have changed, where new rules and where new knowledge is required?
Like any good CEO worth their million dollar bonus (!) you need to find out what resources and skills are required to attain the goal, and how to obtain them so they are part of ME INC.
THE Six Career 2.0 Success SKILLS
- Self Leadership Skills
- Ethical Entrepreneurial Skills
- Self Promotion & Marketing Skills
- Global Networking & Relationship Building Skills
- Team 2.0 Skills
- Technology 2.0 Literacy Skills
Thursday, February 7, 2008
Digital Education - Australian Government
Good to see the Aussie govt beginning to implement programs and strategies that will start to equip school students with essential Career 2.0 technology skills. Their strategy includes not just computers and internet access, but also curriculum as well.
Guess we wait and see how good it is.
However for those of us no longer at school or further formal education, we have to learn it ourselves. Stay tuned!
Guess we wait and see how good it is.
However for those of us no longer at school or further formal education, we have to learn it ourselves. Stay tuned!
It begins!
Welcome, and thanks for visiting.
It was at the end of last year (2007) when I had one of those lightbulb moments. However this moment was not so light, but had a tinge of grey to it. I had realised after hearing all of this talk about Web 2.0 "stuff" I was scared to tip my toe in. I am no tech-geek, but still adept at the MSN and facebook stuff, the easy stuff, but I was beginning to see that the world was moving ahead and I was getting left behind. It was also a moment when I realised that just sitting back and relying on my skills I had built up was not going to be enough any more, no matter how good those skills were. I was becoming outdated - and I am only 31!
So I decided to take some of my Xmas hols and dive on in and see what I found.
It was interesting, thrilling, entertaining but also very very overwhelming, but I persisted.
What started to emerge was pieces of a puzzle that I was putting together.
I could see that millions of people were using these technologies, most of the sites I had never heard of nor had most of my friends, but mostly what I noticed was that these technologies were amazingly powerful....especially when used for personal career purposes. My business The Frank Team has worked in the area of careers, entrepreneurship, innovation and motivation for over 6 years now, and so I was starting to see how all of this "new" technology was going to start moving across into that space. And I could see that the skills required to work within this new world were becoming more demanding, but there were often no places to go to find and learn those skills.
And that is where ME INC: Career 2.0 Success Strategies came about.
I have put together a white paper (coming soon!) that outlines the 6 KEY CAREER 2.0 SUCCESS SKILLS and how the Web 2.0 technology can be utlised to help YOU today to create and build a highly successful and fulfilling career in the 21st century. This white paper will then be used to create Frank Team workshops that bring it to life and ensure you can learn and practice these skills.
Welcome to the conversation & the learning space.
Learn and discover with me.
It was at the end of last year (2007) when I had one of those lightbulb moments. However this moment was not so light, but had a tinge of grey to it. I had realised after hearing all of this talk about Web 2.0 "stuff" I was scared to tip my toe in. I am no tech-geek, but still adept at the MSN and facebook stuff, the easy stuff, but I was beginning to see that the world was moving ahead and I was getting left behind. It was also a moment when I realised that just sitting back and relying on my skills I had built up was not going to be enough any more, no matter how good those skills were. I was becoming outdated - and I am only 31!
So I decided to take some of my Xmas hols and dive on in and see what I found.
It was interesting, thrilling, entertaining but also very very overwhelming, but I persisted.
What started to emerge was pieces of a puzzle that I was putting together.
I could see that millions of people were using these technologies, most of the sites I had never heard of nor had most of my friends, but mostly what I noticed was that these technologies were amazingly powerful....especially when used for personal career purposes. My business The Frank Team has worked in the area of careers, entrepreneurship, innovation and motivation for over 6 years now, and so I was starting to see how all of this "new" technology was going to start moving across into that space. And I could see that the skills required to work within this new world were becoming more demanding, but there were often no places to go to find and learn those skills.
And that is where ME INC: Career 2.0 Success Strategies came about.
I have put together a white paper (coming soon!) that outlines the 6 KEY CAREER 2.0 SUCCESS SKILLS and how the Web 2.0 technology can be utlised to help YOU today to create and build a highly successful and fulfilling career in the 21st century. This white paper will then be used to create Frank Team workshops that bring it to life and ensure you can learn and practice these skills.
Welcome to the conversation & the learning space.
Learn and discover with me.
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