They say it takes on average 6 contacts with a potential customer before they buy. If we take this sales principal and link it to your career and your own self marketing campaign we see the importance of regular and consistent contact with your network to keep them fresh, hot and for them to convert into real opportunities for you or them.
Consistent and considered marketing with the aim of relationship building and self promotion is essential to career success today. Contact every 6 weeks is good timing.
How to do this?
1. Regular networking to connect with your contacts and meet new people. This can be on and offline networking these days with online conferences or in-person evening events and breakfasts.
2. Summarise some tips you have learned from a recent speaker you have heard and share them with your network.
3. Regular catch up phone calls.
4. Email an article to your contacts that you have written that they would find useful. Or add it to your blog and direct your contacts to the new post.
5. Add a subscription option to your blog to continue building your network. I know this may seem scary for the non-techny people (like me!) but it’s not too hard, and totally worth it, so persist!
6. Follow up any “new” people you meet the next day and then add them to your database.
7. Bunch together any recent positive comments or feedback you get from customers and email them to your manager. Add other positive feedback people on your team have also got too.
8. Update professional photos on your professional Facebook page and send to your contacts.
9. Remember birthdays! Send a quick ecard or email or even an old fashioned but much loved snail-mail card!
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