Online Reputation Management

One of the KEY ME INC: Career 2.0 Skills I have identified is the ability to promote yourself and run your own marketing campaign throughout your career. Obviously the web is an amazing tool to open yourself up to the world for opportunities, but it can also work against you. Part of your self marketing campaign needs to also be about online reputation management.
Everyone Google's everyone. What comes up when they search for you? Are those results going to help or hinder you?

A recent piece in Trend Hunter reveals what some celebs are doing to protect their reputations online. Compare the results when you type in Paris Hilton to Kate Moss. Moss has looked after her rep by employing an online rep team to "launder" some of the information about her to ensure only the good stuff turns up first, and all of the other more dodgy stuff is hidden about 3 pages in! This service can cost anything u to $25,000 apparently.

Now, most of us don't have that sort of cash of course, so we need to be our own online rep cops to ensure our reputation and profile is the best it can be out there on the world wide web!

What to do?

Every 3 - 4 months do an online rep audit - checking through all of the usual places (MySpace, Facebook, YouTube, LinkedIn, Twitter etc) and ensure only the BEST YOU is being seen!

Better go and do my audit right now!! Happy searching.